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Susan Korbel


"Our clients produce essential services, fun and games - including food, homes and healthy communities to fast cars, TV news, and basketball games. Their research questions are as different as volcanoes and beaches. Our tools vary with every project as consumers and markets evolve and erupt. After 32 years, one thing is always true: our business rocks!"

    Susan Korbel, Owner    

Core Research finds ways to dig deep into a problem and describe the unseen using traditional and innovative tools.

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